Example of our storyboarding session in the first round of ideation.
Cheddar's Scratch Kitchen
Cheddar’s came to us looking for something warm, real, and human—and I got to bring that to life. I led the creative from the ground up and directed a five-day shoot that captured the heart of the brand: comfort food made from scratch. From casting and location to framing and tone, every detail was shaped to feel inviting and honest—like a meal at home, just a little better.